ONE in three parents will be more likely to take their kids out of school in this year to save money on the family holiday compared to previous years according to a new survey.
2008 has been a challenging year in travel and with the current economic climate Brits are embracing online media more than ever in a quest to seek cost effective, reputable holiday opportunities.
A poll of 1,250 adults by webTV travel site, Holiday '09 has revealed that six out of ten people don't trust traditional holiday brochures anymore. Over half of the people polled said they would be looking for advice on how to save money and get the best deal on their holiday this year. For nine out of ten consumers this research will be done online.
Encouragingly, a getaway is very much on the cards for the majority of respondents with a beach holiday taking poll position. Over a quarter of those surveyed revealed that UK city breaks are in their plans for 2009 while a fifth of respondents are planning something more long haul. One in ten of us are planning a camping trip for 09.
Ceriann Mullins, Editor of Holiday '09 said: "It's clear that following recent events in the industry and the global economy that customers want reassurance from travel companies placing openness, transparency and interactivity higher up their decision making process."
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